About us

Learn more about us and how we operate...

Our Mission

Our mission is to provide working nurses with high-quality medical scrubs that prioritize utility and functionality without compromising on comfort. 

We understand the evolving nature of medical scrubs, and our aim is to bridge the gap between fashion-forward designs and the practical needs of healthcare professionals. We strive to offer scrubs that are tailored to the unique demands of the nursing profession, ensuring that our customers feel confident and comfortable throughout their demanding work shifts.for nurses worldwide.


Our Vision

Our vision is to be the go-to brand for working nurses seeking reliable, functional, and comfortable medical scrubs. 

We aim to revolutionize the industry by offering scrubs that are specifically designed to meet the needs of healthcare professionals, allowing them to perform their duties with ease and efficiency. We envision a future where nurses no longer have to compromise between style and functionality, as our scrubs seamlessly blend both aspects. Through continuous innovation, exceptional quality, and a commitment to customer satisfaction, we strive to become the trusted choice.


Our Values

Our core Values are the foundation of our identity, employee engagement, ethical standards, and decision-making.

Quality

We are dedicated to delivering the highest quality medical scrubs to our customers. We carefully select premium fabrics and materials that are durable, comfortable, and built to last. Our scrubs undergo rigorous quality control processes to ensure that they meet and exceed industry standards, providing nurses with reliable and long-lasting garments.

Functionality

We understand the importance of functionality in the demanding work environment of nurses. Our scrubs are designed with practical features such as ample pockets, reinforced seams, and ergonomic designs that enhance movement and efficiency. We strive to provide scrubs that not only look good but also enable nurses to perform their duties with ease and comfort.

Inclusive

We believe in inclusivity and ensuring that our scrubs are accessible to all healthcare professionals. We offer a wide range of sizes, styles, and colors to cater to diverse body types, personal preferences, and cultural backgrounds. We embrace diversity and aim to provide inclusive options that make all nurses feel represented and valued.

Respectful

We treat every individual with respect and dignity. We understand the challenges and sacrifices that nurses make, and we are committed to honoring their dedication and professionalism. We foster a culture of respect within our company, ensuring fair and ethical practices in all aspects of our business. We also prioritize sustainability and environmentally friendly practices when possible.

Customer-Centric

Our customers are at the heart of everything we do. We listen to their needs, preferences, and feedback to continuously improve and innovate our products. We value their satisfaction and strive to exceed their expectations through exceptional customer service, personalized assistance, and a seamless shopping experience.

Our Story 


October 2019

We imported our first seven (7) styles in five (5) core colors. Officially launching the Aura Naturale brand and the Uniform Retailer Association. 

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In the first 5 months, our line of scrubs was sold in over 30+ stores. Our competitive pricing, functionality, and comfort encouraged early adopters of our brand.

March 2020

The Global pandemic COVID-19 shut down the World. Nurses, Doctors, and First Responders were leading the charge in educating, helping, and saving the lives of the population. 

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We watched as friends and family in healthcare risked their lives with inadequate Personal Protection Equipment (PPE) and decided to get involved. Leveraging our network of manufacturers in Asia to produce vital PPE, starting with respirators and 3-ply masks.

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We initially distributed supplies to friends and family to provide some protection but found this was not enough. With the support of our retailers, we were able to distribute PPE products to end users across the United States

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With guidance from the FDA and numerous Emergency Use Authorizations, we develop and/or sourced various lines of disposable PPE including gowns, nitrile gloves, coveralls, masks, hair, shoe covers, and more.

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We were tasked to produce more than 2 million Gowns for a county in California as well as a Hospital in New York. Which were independently tested to verify safety and were delivered on time to ensure they had sufficient PPE.

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At the end of 2020, Aura Naturale was working with more than 300+ customers which included retailers, schools, nursing homes, hospitals, doctor's offices, and urgent cares, supplying PPE products and medical scrubs

2021

We continued to deliver quality PPE and Medical Scrubs. With our customer-centric approach and the guidance of our now 500+ customer, we continued to add PPE items to meet their needs. 

2022


As we continued to grow we decided to expand our Medical Scrubs line adding eight (8) new styles and adding core colors such as White, Royal, and Wine. Furthermore, we developed strategic partnerships with Medical Device manufacturers becoming a licensed distributor for brands such as 3M, Tidi, Dukal, BD, Quidel, and more.

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When we welcomed our new Medical Scrubs we unfortunately identified issues with the fabric colors affecting the quality of our scrubs. Riding the highs of our success in the PPE side of the business we lost focus on the core values of our scrubs line which translated into poor acceptance from our customers.

2023


Humbled by our mistakes in 2022, we decided to strategically divide our business models creating Aura Medcare to service our Medical Device sales and allowing Aura Naturale to focus purely on the Medical Scrubs. We decided to take some time to speak to our customers and listen to their needs.

2024

2024 started with some eye-opening realizations, we revamped our entire supply chain, vetting new suppliers to improve our quality, and set a course to go back to the basics. We never set out to be a fashionable brand, releasing new styles to meet the trends of the year is not our vision.  

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Stay tuned while we overhaul the Aura Naturale brand "to provide working nurses with high-quality medical scrubs that prioritize utility and functionality without compromising on comfort."

Explore Essence by Aura Naturale Scrubs

Unapologetically designed for Comfort and Functionality

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